For this project I created a logo for a new animal conservation and rehabilitation sanctuary that is being created in my hometown, Toledo, Ohio. With the name "Feral Farm Sanctuary" they wanted a sophisticated yet unique design.
Sketches
Iterations
Explorations
Final Typeface and Color Palette
The final color palette embraces the dark outdoors, and if you look closely at the typeface it is authentically imperfect.
FAR
Final Logo
The final logo is the connection to nature through peace and serenity that is to be brought into the Feral Farm Sanctuary. The arrowhead shape of the logo symbolizes strength and the sharpness of purpose to lead animals to recovery while educating the community.
